The new marketing environment, the channel manufacturers taps along the wind
Published time:2016-9-23 17:17:56 Browsing times:
In daily life, there are a large number of take-off phenomenon. In product marketing, take the path of the ride is a low-cost, high efficiency, a good choice. Various brands of mobile phones in China Mobile, China Telecom, China Unicom and other companies along the windmill sales; furniture products ride the ride of furniture products sales; car after-sales service ride 4S shop ride; power supply bureau and so on take the supermarket ride Charges; radiant take Disney's sub-car to take off; low-value products and even cottage products take the brand-name products, sales channels, and so on.
In general, have to take the channel between the products of marketing have a certain degree of relevance or complementarity. Then the faucet manufacturers should take the channel ride it? The following is the channel ride along the train of thought:
1, there are complementary products can be borrowed from each other's channels to sell each other. Such as faucet manufacturers and sanitary ware, kitchen utensils manufacturers, faucet manufacturers and interior decoration company.
2, there is mutual consumption of products between car ride sales. Wuhan, a company is an e-commerce channel through the exclusive franchise of the dealer, the hangover as a white wine promotional items supporting sales during the Spring Festival has produced surprisingly good results with the brand liquor sales more than three times more than in previous years, which in addition to normal Of the sales growth, the channel ride promotions produced secondary effects of credit. Faucet manufacturers can choose to have mutual assistance with their products to cooperate.
3, in effect or groups have a certain master of the product can be between each other ride car sales. Some stores not only achieve product sales, but also lock the future consumer groups, is a good way to double-edged sword. Faucet manufacturers can choose to cross-border cross-border channels to reach each other.
4, there are complementary products in the sales season, ride between each other, and can effectively balance the difference between short season, sharing operating costs. Such as beverage business to sell wine, food and beverage business, professional gift retailers removed the contents of packaging, etc., can achieve new growth points.
5, take the professional non-faucet manufacturers marketing channels to sell products.
6, take the monopoly of national products along the channel. In recent years, many
anagement.